Air India unveils new brand identity and aircraft livery

Air India, a Tata Group-owned airline, has revealed its new brand identity along with new aircraft livery, with a design that symbolises a ‘Window of Possibilities’.

Its new logo – The Vista – and aircraft livery don a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern, signifies the airline’s bold, confident outlook for the future.

Travellers will see Air India’s new logo throughout their journey from December

Travellers will begin to see the new logo throughout their journey starting this December, when Air India’s first Airbus A350 enters the fleet in the new livery.

Campbell Wilson, Air India CEO & managing director, said: “Our transformative new brand reflects an ambition to make Air India a world class airline serving guests from around the globe, and that represents a new India proudly on the global stage. The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”

Air India is also making significant investments throughout the guest experience to elevate its service and to strengthening its position as the preferred airline for travellers flying to, from, and within India.

The airline has confirmed historic purchase agreements to acquire 470 aircraft from Airbus and Boeing at US$70 billion with deliveries of the new aircraft starting November this year.

The transformation of Air India’s fleet has already begun with the airline leasing and buying 20 widebody aircraft this year. A US$400 million programme to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft commences mid-2024, which will lead to the installation of brand-new seats in every cabin, new inflight entertainment systems, and inflight Wi-Fi internet connectivity.

By March 2024, 33 per cent of the airline’s widebody fleet will be upgraded, and over the next two-and-a-half years, its entire longhaul fleet will be reborn.

In addition, Air India has a new website and mobile app, and will launch a new 24/7 customer contact centre in nine Indian and foreign languages by year end, as well as completely redesigning its loyalty programme by early 2024.

It is also investing in building new lounges at Delhi and New York JFK airports, and plans to build aviation training academies in India that will upskill a massive number of aviation professionals.

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