Sojern acquires VenueLytics to bolster its hospitality platform

Travel marketing platform Sojern has acquired VenueLytics, and will incorporate the latter’s capabilities as an extension of the Sojern Travel Marketing Platform.

This acquisition expands Sojern’s Travel Marketing Platform to engage across the entire guest journey with VenueLytics’ technology that includes an AI-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions.

The acquisition will help Sojern Travel Marketing Platform support hotel marketers with an all-in-one platform 

By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty.

As an integrated guest experience platform serving independent hotels, resorts, chains and casinos, VenueLytics’ solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximise profit.

It provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, Wi-Fi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third-party apps.

With these additional features, Sojern can now help marketers find, attract, convert and engage travellers throughout their journey, as well as expand into generative AI with tools to drive and optimise booking value for hotels.

“This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform,” shared Sojern’s CEO, Mark Rabe.

“VenueLytics’ expertise in analysing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality.”

Baskar Manivannan, co-founder and CEO, VenueLytics, said: “(The partnership) will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions.

“With AI, data analytics and personalised multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction.”

In addition, this new acquisition will deepen Sojern’s hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform, the latest version of which was announced last month.

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