Colatour, owner of Taiwan-based Comfort Travel Group, has selected Amadeus as its primary travel technology partner.
The collaboration will see the roll out of a strategic business transformation journey, starting with the implementation of Amadeus Instant Search for Online Travel Agencies.
Amadeus Instant Search for Online Travel Agencies offers access to millions of flight prices, with visibility across metasearch players. Agencies can tailor offers to suit their needs depending on the most relevant business use cases, instantly retrieving fares from one origin to many destinations over a large date range.
With this solution, Colatour hopes to drive increased conversions from search to booking by improving speed, accuracy and customer experience.
Allen Ma, general manager, Comfort Travel, said: “As the travel ecosystem continues to evolve, content has become increasingly fragmented. This imposes challenges when it comes to maintaining reliable technical infrastructure.
“By adopting Amadeus Instant Search for OTAs, we will be able to renovate our search products in a highly scalable and predictable way.”