Independent hotel management company La Vie Hotels & Resorts has rolled out a new lifestyle brand, NOOE, as well as the first property to carry this label.
NOOE properties promise to be a place where great things happen, where lobbies are buzzing, restaurants serve local favourites, pools double up as day clubs, and gyms build both mental and physical wellness. Guests are invited to lounge in studios, suites, bungalows and villas, not rooms, and sharply designed spaces inspire work and creativity, as much as rest and relaxation.
Craig Bond, managing director of La Vie Hotels & Resorts, said: “We have been working on creating the NOOE brand for some time now, and we are thrilled to be launching this new lifestyle offering in the Maldives with our partners CJL Investments.
“The NOOE brand brings together what it means to live a balanced lifestyle; blending work, play, relaxation, good food and drink, and adventure all into one, and we are excited to grow the brand in other resort and urban locations.”
The first NOOE property is NOOE Maldives Kunaavashi. It features 72 bungalows and villas across three hectares, 39 of which boast an overwater location; six F&B outlets; a Dive & Watersports Centre; kǔlh·un’ (Play) Kids Club; Boutique Shop; and Th·āri by Mandara Spa, which has three private treatment rooms and a range of curated treatment options.
“The Maldives has always been known as a bucket list destination for travellers across the globe, so what better place to launch a new lifestyle brand that promotes a balanced holiday than the place everyone dreams of visiting,” said Bond.
“We’ve long seen a gap in the market for an upscale lifestyle brand and see huge growth opportunities for urban and resort properties within this segment across Asia-Pacific.”