Radisson Hotel Group (RHG) and La Vie Hotels & Resorts have signed a Master Collaboration Agreement to add over 30 hotels to the RHG’s portfolio over the next 10 years.
RHG is identified as La Vie’s preferred partner, enabling the latter to develop, manage and operate properties under the former’s five brands: Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson.
The collaboration will drive the expansion of RHG’s portfolio in key strategic growth markets including Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji and Vanuatu.
Jerry Xu, CEO of La Vie, commented: “With the team at Radisson Hotel Group, we launched three landmark hotels under the Radisson Blu and Radisson brands in Sri Lanka in 2022 and within the space of 12 months they have enjoyed immense success. To now be extending our partnership and signing a Master Collaboration Agreement is a nod of confidence to our amazing team and we look forward to building on our successes together in the years to come.”
Elie Younes, executive vice president and global chief development officer, RHG, added: “We’ve enjoyed a strong partnership with La Vie Hotels & Resorts with successful property conversions in Sri Lanka to-date. This latest news marks the next step on our journey together and the expansion of our partnership across key regional markets.”
With the growth of RHG’s portfolio across the region, a centralised franchising service will soon be extended into Australasia, enabling independent and small-scale hotel companies to benefit from the group’s global network.
The centralised franchising services model will enable owners to leverage the support, brand recognition and global distribution of RHG through proprietary systems and business intelligence tools. In addition to the group’s standard franchising services, additional resources will be made available for owners which includes revenue management, 24-hour reservations support, as well as advisory support that will enhance revenue and reduce their operating costs.
The Club of Revenue Management by RHG will also expand into the region, enabling hotels to revolutionise their revenue management with cost-effective, cutting-edge system for maximum efficiency and rate optimisation.