The Australian Tourism Exchange (ATE) will return to Melbourne next year for the first time since 2015, with Australia’s largest annual tourism trade event to be held at the Melbourne Convention and Exhibition Centre from May 19 to 23, 2024.
This announcement was made by Tourism Australia managing director, Phillipa Harrison, during ATE23 on the Gold Coast.
She said: “After a couple of years of hybrid events, it has been great this year to have ATE back to its traditional format on the Gold Coast and we can’t wait to work with Visit Victoria to deliver another amazing ATE in 2024.
“ATE brings together tourism businesses, tourism wholesalers and retailers from around the world for four days of appointments, as well as networking events, which are more important than ever before as competition grows for the tourism dollar.”
ATE24 will be organised by Tourism Australia and Visit Victoria – it will be the ninth time the travel trade event has been staged in Melbourne.
Delegates from 30 countries are expected to attend ATE24.