Macao Government Tourism Office (MGTO) has concluded its eight-day campaign in Lisbon, Portugal, an exercise that is the destination’s first overseas tourism promotional event after the pandemic.
In collaboration with Macao Trade and Investment Promotion Institute (IPIM), Cultural Affairs Bureau, and six integrated tourism and leisure enterprises, the Experience Macao Unlimited – Macao Promotion in Lisbon event featured 32 sessions of video mapping shows, a destination experience zone at Lisbon’s Square of Commerce, and destination seminars for Portuguese travel trade members.
The activations were paired with online-offline marketing campaign through multiple channels.
MGTO said the Experience Macao Unlimited – Macao Promotion in Lisbon event “capitalised on Lisbon as a gateway to promote Macau more widely to potential visitors in Europe, rebranding the destination in more visitor markets”.
