Family Traveller, a platform that provides families with inspiration, practical advice and planning tools for travel, is expanding into Asia with the launch of its new website, Family Traveller Asia, and has chosen Singapore’s Sentosa island as its official launch partner.
The brand’s foray into Asia is also in celebration of its 10th anniversary of establishment in the UK.
Andrew Dent, founder and CEO of parent company Akaroa Tech, said: “As we come out of the most challenging of times, we have seen leisure travel, especially family-centric travel, leading this recovery.
“The rules have now changed – families prioritise a more flexible work-life balance while also having the ability to travel more often and for longer. There is a resilience among families that recognise, even in challenging economic times, family holidays are an important pillar of family life.”
Recognised globally as one of the top family destinations in the world, Sentosa as Family Traveller’s official launch partner in Asia will offer travellers a multitude of joint content initiative, including a selection of family activities, events, and hotel stays.
“We expect Asia to be our fastest-growing region globally and look forward to working closely with local and regional travel and tourism partners, amplifying their family offering to our affluent family audience,” commented Dent.
