La Vie Hotels and Resorts has partnered with international interior design and lifestyle group Yoo to bring the upscale Yoo2 Hotel and luxury By Yoo villas brands to Phuket, slated to open in 2026.
This signing follows last year’s announcement in Australia that Yoo will make a play in Melbourne, after La Vie secured the exclusive rights to bring the brand to the Pacific.
The Forest by Yoo, will be the first design-led lifestyle hotel and luxury villa combined property to enter the market. Spread over two separate zones, both Yoo2 and By Yoo luxury villas will include signature restaurants, all-day dining, swim up bars, live music and entertainment. Located on the mountain rises at the southern end of Patong, the property will be designed to limit impact on the existing tropical forest.
The Forest by Yoo will add almost 600 rooms to Phuket’s room inventory.
Yoo2 will offer 432 guestrooms, a spa, F&B options, and event venues.
By Yoo luxury villas will boast 131 units, and include a Yoo Clubhouse with restaurant, bar, gymnasium and pool deck.
Chris Batterham, chief development officer at La Vie Hotels & Resorts, said: “Phuket continues to be a world-class destination and a mecca for travellers from all over the globe, and we are excited to be working with the Yoo team, once again, to bring these properties to life.”
Craig Bond, managing director of La Vie Hospitality Group, commented: “We believe that the Yoo2 and By Yoo brands will set a new standard in the hospitality industry in Phuket, offering a unique and unforgettable design-led lifestyle experience for our guests.”