To celebrate the 100-day countdown until the FIFA Women’s World Cup Australia & New Zealand 2023, FIFA announced yesterday a new tournament chant as well as released additional tickets to World Cup matches.
Held every four years, the biggest women’s sporting event on the planet will kick off across nine cities in two countries, with Brisbane as the host city for eight of the 64 football matches.
The FIFA Beat, as the chant will be known, was developed to unify football fans (and non-fans) around the world and energise them ahead of this year’s historic tournament. The chant is anticipated to become a stadium favourite in the same way that “Ole, Ole, Ole” has become the anthem for international football spectators.
Meanwhile, fans in Brisbane also welcomed the start of a six-day football activation with the arrival of the Unity Pitch at King George Square – a scaled-back football field made up of a patchwork of FIFA brand colours that reflect the local cultures and the coming together of the 32 nations participating in this year’s cup.
From April 11 to 16, visitors to the pop-up pitch can watch exhibition matches and practice football drills using the official tournament ball. Tazuni, the tournament mascot, and Matilda’s Active, the Matilda’s fan squad, will also make special appearances at the pitch.