EHL Hospitality Business School and HEC Paris are combining their expertise to offer students and working professionals a two-week summer programme on luxury hospitality management.
With the ever-growing list of luxury houses venturing into the realm of hospitality – big names in fashion, watchmaking, jewellery and even the automobile industry – these brands are extending their images beyond products and drawing on the extensive knowledge of the hospitality industry to immerse their clients in a world where the human experience is key.
With this in mind, EHL and HEC Paris are offering a unique look at this industry that is expected to grow between 540 and 580 billion euros (US$588-632 billion) by 2030, and analyse the theoretical and practical concepts behind the trend of experiential luxury.
Florent Girardin, professor-researcher at EHL and one of the teachers of the summer programme, said: “We designed this summer programme in conjunction with HEC Paris to equip participants with the skills and knowledge necessary for moving up the ladder in their careers and shape the luxury industry with vision and foresight. The programme focuses on the personalisation of the experience, excellence of service and specifics in luxury brand strategies.”
The programme will take place from July 3 to 14, with the first week held at the HEC Paris campus in Jouy-en-Josas and the following week at the EHL campus in Lausanne.
At the end of the intensive and immersive two-week course, all participants will receive a certificate of achievement from EHL on behalf of both academic institutions.
