Agoda has expanded its partnership with World Wide Fund for Nature (WWF) to support three additional WWF projects as a continuation of its Eco Deals campaign which launched in 2022.
Following last year’s donation drive in Indonesia, Malaysia, Singapore and the Philippines, Agoda’s support this year will extend to Thailand, Vietnam, Cambodia, and India.
Agoda has donated US$150,000 to raise awareness about responsible tourism, enabling the restoration of marine habitats such as coral reefs and mangroves in South-east Asia, and protecting wildlife affected by floods in Australia.
For 2023’s campaign, Agoda and WWF have identified important habitats for internationally endangered wildlife including Kuiburi National Park in Thailand, YokDon National Park, the second biggest national park in Vietnam and Tubbataha Reefs Natural Park in the Philippines – a UNESCO World Heritage Site.
Starting from March 2, for every Eco Deals booking made at participating properties, Agoda will donate a dollar to WWF’s marine, forest and wildlife conservation programmes in popular tourist destinations, with a minimum commitment of US$160,000 and a donation target of US$250,000. The campaign will run till September 2.
The eight markets participating in the Eco Deals campaign include Singapore, to stop illegal wildlife trade trafficking; strengthening tiger conservation in Malaysia; supporting rangers in the Philippines’ Tubbataha Reefs Natural Park; restore degraded rainforest Thirty Hills in Indonesia; elephant conservation in Thailand; protecting wildlife and habitat in India; protecting elephants from poaching in Vietnam; and supporting rangers in the Eastern Plains Landscape in Cambodia.
Enric Casals, regional vice president of South-east Asia and Oceania, Agoda, said: “We believe that many of today’s travellers share the same desire to protect the world around us, and our expanded Eco Deals programme gives our customers the chance to travel to their favourite destinations with the knowledge that they are also supporting the preservation of local wildlife and environments.”
R. Raghunathan, CEO, WWF-Singapore added: “We are grateful for their support of the several conservation programmes that we will undertake to protect the rich biodiversity in Asia.
“This partnership will enable us to expand our efforts to restore and protect critical habitats, including employing more rangers and setting up camera traps to monitor wildlife populations.”