UOL Group Limited (UOL) and its hotel subsidiary Pan Pacific Hotels Group (PPHG) have teamed up with Singapore’s Ministry of Social and Family Development (MSF) to launch a programme that aids children living in rental housing.
The UOL-PPHG Community Uplift Programme is part of Community Link (ComLink) efforts to provide these underprivileged children with a range of enrichment and learning opportunities specifically tailored to meet the developmental needs of children, such as rock-climbing activities as well as arts and crafts classes.
Plans are in the pipeline for more enrichment activities to be rolled out over the next three years, with the aim of promoting learning outside of the classroom and developing well-rounded children with diverse interests and experiences.
ComLink is an initiative launched by MSF in 2019 to connect families with children living in public rental housing with community resources and government services, and to journey alongside them towards stability, self-reliance, and social mobility in their life circumstances.
Said Wee Wei Ling, executive director of sustainability partnerships, lifestyle and asset, PPHG: “We are delighted to launch the UOL-PPHG Community Uplift Programme, which gives children from underprivileged backgrounds the opportunity and exposes them to meaningful and interesting activities so that they can learn new skills that they would otherwise not have the chance or means to pursue.
“By launching this programme in collaboration with MSF and our partners, we hope our collective effort will be able to bring about a bigger impact in meeting the needs of children living in rental housing, and to build their confidence and resilience.”
UOL and PPHG will continue to co-host the activities at various retail properties and hotels under their portfolio. Their employees will also be volunteering their time to participate in the programme with the children and their families.
In addition, UOL will be contributing about S$150,000 (US$113,294) of in-kind support towards the UOL-PPHG Community Uplift Programme over the next three years and will continue to encourage the participation of UOL’s retail tenants to collaborate and provide activities for the children.