The Ascott Limited (Ascott) is set to debut The Crest Collection in Singapore, China and Vietnam, with more properties in the pipeline in destinations such as Jakarta, Bangkok, Tokyo, Osaka and London.
An exclusive curation of hotels and serviced residences, The Crest Collection provides guests with a unique storied and luxurious experience drawn from the distinct heritage of each property and its location.
Slated for launch by end 2023, the current Riverside Hotel Robertson Quay in Singapore will be rebranded to The Robertson House by The Crest Collection. Featuring 336 refurbished guest rooms and suites, the property is situated along the Singapore River, and will include the signature restaurant and destination bar.
In China, Yuexiu Hotel Guangzhou by The Crest Collection is expected to operate by 4Q2023. Located in the heart of Yuexiu district, the 196-key hotel will offer a living cultural expression through its furnishings and artwork displays. It is easily accessible via the train stations and is surrounded by offices and shopping malls.
Opening in 2024 is The Crest Collection in Tay Ho, Hanoi. The property overlooks the West Lake, and will be part of the largest serviced residence integrated development in Vietnam. Its 28 suites will be designed to bring guests back in time to appreciate the history and operatic arts of yesteryear Hanoi.
Tan Bee Leng, managing director for brand & marketing, Ascott, said: “No two properties or stay experiences will be the same. The Crest Collection brand meets the growing demand for one-of-a-kind experiential stays and allows our guests to immerse themselves in the history and culture of the destination.”
She added that The Crest Collection “serves the growing demand from independent and boutique hotel owners seeking the flexibility of a distinctive high-end positioning with the power of a global chain”.