Karen Saw has been promoted to country manager Malaysia, where she will take the lead in driving Tourism Australia’s local market strategy.
In her new role, Saw is responsible for aligning the marketing and promotion of Australian tourism in Malaysia with Tourism Australia’s strategy, driving tactical conversion with aviation and distribution partners to target leisure consumers and business events opportunities, as well as working closely with key stakeholders to develop products and experiences that drive tourism growth into Australia from Malaysia.
She joined Tourism Australia in 2009, and was most recently business development manager.
