Amadeus is partnering with Yanolja Cloud, the wholly-owned subsidiary of South Korean travel company Yanolja, to shape the future of travel with the creation of Travel Innovation Alliance.
The alliance will unlock key strategic areas of interest that will improve the travel experience for customers all over the world. Both organisations will combine their resources, strategic objectives, and roadmaps for the future, and work together through deep dive workshops to identify key target areas to invest in, and the next big problems to solve in travel.
Many aspects of travel will be explored to find areas of synergy such as accommodation, airline merchandising and distribution, destination tours, and tickets to activities like concerts, sports, and exhibits. This offers the possibility for Yanolja and its affiliates to gain access to Amadeus’ global network of travel sellers via the Amadeus Travel Platform.
Other Amadeus content and solutions will also be reviewed for integration into existing Yanolja Cloud and affiliate platforms.
In addition, Yanolja Cloud and its affiliates will deep dive into Amadeus’ search solutions such as MasterPricer and Instant Search, as well as technology around automation and merchandising to enhance Yanolja platforms. Together, these solutions will help travellers using the Yanolja platforms find and book personalised travel experiences easier and faster than ever before, while travel sellers will be able to reach their target customers more efficiently.
“This Travel Innovation Alliance is a key step in our commitment to giving back to the travel industry and travellers,” said Fred Barou, senior vice president, online travel and market strategy, Asia Pacific, Amadeus.
Jongyoon Kim, CEO of Yanolja and Yanolja Cloud, added: “The travel industry can only evolve and innovate at the speed of collaboration. In today’s connected and globalised world, no company can risk working alone. Working together, we will be able to achieve great things and accelerate the much-needed transformation of this industry.”