Trip Affiliates Network (TA Network) has expanded their collaboration with Tribe Rewards and United Points (LT).
TA Network will power Tribe Rewards Booking Platform, which offers online hotel booking services on its loyalty platforms used by over 500,000 users in Singapore and Malaysia, to offer more than two million hotel properties globally direct booking capability using Tribe Points.
With curated programmes that help businesses engage and develop cultures with their customer and/or employee, Tribe Rewards maximises merchants’ marketing dollars and help business owners and programme managers pre-qualify consumer needs. In addition, they get opportunities to supply via multiple programmes via the same channel – rewards, recognition, group-buy and savings.
Shaun Sha, chief commercial officer, Tribe Rewards said: “Participating companies can provide more personalised consumer experiences, evolve their loyalty programmes to stay current with customer expectations and help drive business value by creating loyal, lifelong customers.
“Loyalty commerce technology allows companies to evolve their loyalty programmes from a transactional to a human-centric approach, capable of creating personalised, relationship-building moments with each customer.”
TA Network’s partnership and integration with LT will bring together Asia-Pacific leading travel wholesalers, operators and destination management companies onto a single open travel ecosystem, where businesses will have additional tools to increase sales by rewarding loyal customers with discounts or other incentives while streamlining processes for customer retention.
Josef Foo, TA Network’s managing partner, said: “While loyalty programmes available in the market can help companies develop long-term relationships with customers and drive growth, many rely on outdated, fragmented technology.”
Foo explained that such programmes need to evolve with industry trends, such as shifting from traditional point-based reward programmes to exclusive experiences and products.
“Our integration with LT can realise synergies created to deliver meaningful experiences – LT’s powerful loyalty software working directly within a travel B2B digital ecosystem will enrich LT’s ecosystem through cross channel management, market basket analysis and data analytics.”