Cross Hotels widens distribution strategy through TA Network partnership

Cross Hotels & Resorts – an international hotel management company wholly owned by the light Centre Travel Group – has partnered with Singapore-headquartered Trip Affiliates (TA Network) to deliver direct booking services to business channels.

TA Network’s direct booking services for business channels will be a catalyst in improving Cross Hotels’ partnerships with traditional offline travel businesses, enabling the hotel company to focus on driving revenues by providing real-time room availability as well as dynamic and static rates through existing and new distribution channels.

The partnership will help Cross Hotels & Resorts further expand its global customer base

The single open travel ecosystem brings together Asia-Pacific hotels, travel wholesalers, operators and DMCs.

Ho Siang Twang, managing partner, TA Network added that the cloud-based technology solutions provider in the travel and hospitality sector will “help bring multiple advantages in online distribution, including increased direct bookings, reduction in distribution cost, superior inventory management and productivity gains in managing business channels”.

Ratchaya Termsilkanok, vice president strategy and digital transformation, Cross Hotels & Resorts, added: “In addition, TA Network’s new dynamic voucher services give us the option to create the best value packages for our online customers with the added convenience for our customers to redeem and book their preferred accommodation instantly.”

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