Trip.com Group is now a member of the Global Sustainable Tourism Council (GSTC).
The company will support GSTC’s mission to promote sustainable tourism standards in the travel and tourism sector, allowing it contribute to the important work of the GSTC in promoting the widespread adoption of universal sustainable tourism principles.
Trip.com Group had detailed its green tourism goals earlier in July.
“At Trip.com Group, we believe we can only solve big issues by working with our peers from across the industry. This is why we are very excited to become a member of the GSTC, joining their global community to collaborate on sustainable travel initiatives that contribute towards a more sustainable future,” said Jane Sun, CEO of Trip.com Group.
Randy Durband, CEO of GSTC said: “(Trip.com Group’s) power in the marketplace can deliver much in the way of more sustainable forms of tourism being made available to more travellers throughout the world, and we look forward to partnering in those efforts.”