Far East Hospitality (FEH) is planning to enter Indonesia with its Oasia and Quincy brands, with Bali, Jakarta and Surabaya as its initial target locations.
The plan is part of the strategic alliance which the Singapore-based company signed with Indonesia’s Artotel Group last year. Under the partnership both companies will collaborate across operations, cross-branding exposure and training as well supporting business growth across markets.
Far East Hospitality and Artotel Group will leverage its other’s strength for expansion
Speaking on the partnership at a media round-table in Jakarta recently, Arthur Kiong, CEO of FEH Management said: “Singapore and Indonesia are key inbound markets for our respective sector. As such we see strong synergies for both countries.”
To develop the business in Indonesia, Kiong said he needed Artotel’s expertise to accelerate the process.
“We don’t presume to come in here to do the job…by ourselves. Pak Erastus and his team are an ideal partner…as they understand the connection, have the network, and (speak) the language,” he explained.
On the other hand, Erastus Radjimin, founder and CEO of Artotel Group said: “We may be strong in Indonesia but we are nobody overseas, while FEH is huge. We have never run more than 50 hotels before, while they have.”
On the choice of hotels to enter Indonesia, Kiong said both hotel brands provide unique offerings in the market. He shared how Quincy was “designed for the non-conformist travellers – people who do not want to follow traditional hotel rules”, where guests have the freedom to check-in and out, and enjoy coffee tea and snacks at the lobby any time they want.
As for Oasia, Kiong said: “Indonesia has a reputation as a wellness destination and natural attractions (so) we want to bring our brand here. We want to be here to bring yet another differentiator (to the existing variety of wellness products) with a practical or very pragmatic delivery of wellness.”
Meanwhile, Artotel Group is aiming to flag its brand in the region while providing a platform for Indonesian talents to gain international experience and exposure through the collaboration with FEH.
Erastus said: “(With FEH assistance), we want to export our brands to Singapore as well as Japan, Malaysia and Vietnam – destinations where FEH has set to grow its business into.”
Far East Hospitality (FEH) is planning to enter Indonesia with its Oasia and Quincy brands, with Bali, Jakarta and Surabaya as its initial target locations.
The plan is part of the strategic alliance which the Singapore-based company signed with Indonesia’s Artotel Group last year. Under the partnership both companies will collaborate across operations, cross-branding exposure and training as well supporting business growth across markets.
Speaking on the partnership at a media round-table in Jakarta recently, Arthur Kiong, CEO of FEH Management said: “Singapore and Indonesia are key inbound markets for our respective sector. As such we see strong synergies for both countries.”
To develop the business in Indonesia, Kiong said he needed Artotel’s expertise to accelerate the process.
“We don’t presume to come in here to do the job…by ourselves. Pak Erastus and his team are an ideal partner…as they understand the connection, have the network, and (speak) the language,” he explained.
On the other hand, Erastus Radjimin, founder and CEO of Artotel Group said: “We may be strong in Indonesia but we are nobody overseas, while FEH is huge. We have never run more than 50 hotels before, while they have.”
On the choice of hotels to enter Indonesia, Kiong said both hotel brands provide unique offerings in the market. He shared how Quincy was “designed for the non-conformist travellers – people who do not want to follow traditional hotel rules”, where guests have the freedom to check-in and out, and enjoy coffee tea and snacks at the lobby any time they want.
As for Oasia, Kiong said: “Indonesia has a reputation as a wellness destination and natural attractions (so) we want to bring our brand here. We want to be here to bring yet another differentiator (to the existing variety of wellness products) with a practical or very pragmatic delivery of wellness.”
Meanwhile, Artotel Group is aiming to flag its brand in the region while providing a platform for Indonesian talents to gain international experience and exposure through the collaboration with FEH.
Erastus said: “(With FEH assistance), we want to export our brands to Singapore as well as Japan, Malaysia and Vietnam – destinations where FEH has set to grow its business into.”