Ayana Hospitality has undergone a brand refresh that has resulted in a new logo and name changes for its properties.
The new logo incorporates elements from the surroundings that reflect the Ayana stay experience as well as the ideal of the Balinese concept of creation and existence, uniting of humans with nature.
The rebranding also marks a new beginning and future for Ayana Estate in Bali. The secluded 90-hectare land perched above Jimbaran clifftop is the home of Ayana’s well-known luxury properties: Ayana Resort Bali, Ayana Villas Bali, Rimba by Ayana Bali, and the upcoming Ayana Segara Bali, which will open later in November – making Ayana Estate the most extensive integrated resort in Bali with a total of 980 villas, suites, and rooms.
Ayana Estate also includes 15 swimming pools, a secluded Kubu Beach, gyms, kid’s clubs, golf course, meeting venues, and 19 dining destinations, with three more to open with the Ayana Segara Bali.
Michi Sonoda, executive assistant manager, sales and marketing, Ayana Hospitality, said the rebranding will add to the many milestones the company has achieved in the past, and set a “new direction of the company as a globally respected owner and creator of iconic places of refuge that nurture the wellbeing of our guests”.
“Ayana Estate will forge a new luxury lifestyle community in Bali and bring its majestic appeal to a wider audience beyond our hotel guests. Our development will continue as we welcome more destinations and facilities in the upcoming year, including the Saka Museum, for our guests to celebrate and learn the Balinese culture traditions,” Michi added.
Meanwhile, the Labuan Bajo property will now bear the name Ayana Komodo Waecicu Beach, while Ayana Midplaza Jakarta and Delonix Hotel Karawang will retain their names. Ayana Cruise will have its own branding.