Meliá Hotels International has launched its new Travel for Good campaign, shaping it around four key areas – environment, people, community and good governance.
A number of initiatives has been rolled out in South-east Asia as part of the campaign, such as the 360° Cuisine concept at Meliá Chiang Mai which creates a circular flow between the hotel and its 8,093m² organic farm.
The company is also providing educational opportunities and training to Vietnamese students through a collaboration with VinUniversity – this arrangement comprises hotel internships, Future Leader Development programmes, a mentorship programme, guest lectures from the Meliá team, and joint research projects, among other initiatives.
In addition, Meliá Bali is the first hotel in Asia to receive the EarthCheck Master certification from the international body for environmental management and sustainability.
Over the coming months, Meliá will present each of the actions in more detail through a campaign on its social media profiles.
“Our passion for hospitality drives us to respond to global challenges, viewing sustainability as a fundamental driver behind the transformation of the travel model to ensure a positive legacy for our planet and our society,” said Gabriel Escarrer, vice president and CEO of Meliá Hotels International.