Indonesia names new tourism leaders, identifies domestic targets

Indonesia Ministry of Tourism and Creative Economy (MoTCE) will focus on growing the domestic travel next year with a target of 1.4 billion movements while boosting the quality and sustainability for the international market.

This statement was made by minister of tourism and creative economy Sandiaga Uno during the inauguration of new MoTCE deputies in his office on October 3.

The inauguration ceremony of new Ministry of Tourism and Creative Economy deputies (Photo: MoTCE)

Ni Made Ayu Marthini is deputy for tourism, taking over from Nia Niscaya, who is now the deputy for strategic policies. Marthini was formerly director of the manufacture product export development for Ministry of Trade.

The new deputy for resources and institutional affairs is Diah Martini Mohammad Paham, who has built her career at MoTCE in the communications and marketing departments. She was previously director of inter-agency relations.

Sandiaga said: “Our (domestic travel) target of 500 million movements this year has been passed. By August, domestic travel movements have reached more than 600 million. Next year, domestic travel will be the focus.

“International arrivals have started to recover in number, but we want to improve its quality and sustainability.”

Aside from accelerating campaigns like #inDOnesiaCARE and #DiIndonesiaAja, Sandiaga shared that president Joko Widodo has given instructions to travel ‘di Indonesia saja’ (just in Indonesia) to optimise the potential of Indonesia’s varied nature and culture, adding that this would resonate with #BanggaBuatanIndonesia (proud of the Indonesian products).

He said that not only should they be proud of buying Indonesian products but also travelling within Indonesia, making sure that the domestic market becomes mainstream and an on-going trend.

Sandiaga’s instruction to Diah was to expand and improve the quality of manpower in the tourism and creative economic sectors though upskilling, reskilling and new skilling pro-grammes to be ready for the 5.0 era.

“The target is to create 1.1 million new job openings in 2022 and 4.4. million by 2024,” he said, and also emphasised the importance of materialising regional and international MoUs and other collaborations.

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