Major Events Gold Coast (MEGC) and Gold Coast Airport will join forces to deliver an enhanced experience for arriving festivalgoers planning to participate in Gold Coast’s festivals.
As part of the two-year partnership, MEGC will provide in-terminal pop-up performances and other entertainment showcasing its festivals. Arriving festivalgoers will have the opportunity to enjoy a taste of what to expect as soon as they disembark, and MEGC hopes to capture new audiences who may not have experienced the destination’s festivals before.
To kick off the new partnership, MEGC will bring a touch of spring to the airport terminal with a DJ spinning SPRINGTIME tunes as passengers arrive on the Gold Coast – SPRINGTIME is the latest addition to the Gold Coast’s growing music festival scene.
MEGC’s CEO Jan McCormick said: “Our airport is the gateway to the Gold Coast, and our festivals, for so many of our fans, so it makes sense to work together to ensure their festival experience starts the minute they land.
“It has been fantastic to see our international and national visitors flying in again and we want to make sure they experience everything this incredible destination has to offer including our events and festivals.”
The expanded partnership with MEGC came on the eve of the A$260 million (US$177 million) Gold Coast Airport terminal expansion that will open for flights and domestic passengers next week, and for international services in October.
The Gold Coast Airport expects to welcome about 6.5 million passengers this year, and the expansion will allow the airport to service new domestic and international routes, making it easier to travel to and from the Gold Coast.
“The Gold Coast has built a strong reputation as a major events destination and it’s crucial that as well as offering great world-class venues and precincts, we also have state-of-the-art facilities like the new terminal to accommodate the visitors who are flying in, to experience everything we have to offer,” said McCormick.