Top News STB, Klook to drive travel recovery in South-east Asia By TTG Asia / Posted on 28 July, 2022 14:33 Klook and Singapore Tourism Board (STB) have joined forces to drive travel recovery across South-east Asia and promote Singapore as a choice destination. The partnership builds on the collaboration agreement signed in 2020 and includes an integrated marketing campaign targeting travellers from key South-east Asian markets including Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. Klook’s Singapore campaign will showcase the lesser-known and unexpected sides ofSingapore, with specially curated experiences centred around Singapore’s cultural precincts; Haji Lane pictured Klook has planned a series of content produced with in-market Influencers, giveaways, special deals, and five unique landing pages to enable visitors to discover and book their trip seamlessly. Visitors will be able to select from more than five Klook-exclusive Multi-Passes that centre around the themes of Attractions, Wildlife, Playgrounds, Adventure, and Wellness. Marcus Yong, vice president marketing, APAC, Klook, said: “As travel roars back, we want to continue to enable travellers in South-east Asia to experience a sense of joy and wanderlust when they visit Singapore. As Asia-Pacific’s leading travel and leisure e-commerce platform, we are uniquely placed to help drive demand back to Singapore and lead travel recovery.” John Gregory Conceicao, executive director, South-east Asia, STB, said: “We have seen strong demand for travel to Singapore from South-east Asia since we opened our borders to fully-vaccinated travellers without testing or quarantine. “Visitors from South-east Asia accounted for nearly half of all international visitor arrivals in Singapore for the first six months of 2022 and continue to drive Singapore’s tourism recovery efforts. STB will continue to work with leading platforms like Klook to tap on new trends as we invite travellers to reimagine what Singapore has to offer.” Klook has been supporting local merchants since the start of the pandemic, by increasing the number of Singapore experiences, events and accommodation options available. Today, the number stands at 1,200. Bookings on the platform from South-east Asian markets in 1H2022 have grown month-on-month by an average of two to three times.