Gold Coast and wider Queensland will come under the spotlight when South Korea’s new reality TV series, Bucket List Travel to Australia, goes on air later this year.
Produced by Seoul Broadcast System, the show will follow five South Korean celebrities as they explore the destination’s offerings, from Gold Coast’s 52km of beaches and Wonder Reef to World Heritage-listed rainforest, native wildlife, and other unique tourism experiences.
Bucket List Travel to Australia will air in a prime-time slot in South Korea later this year and is expected to generate more than US$40 million in publicity to profile Queensland destinations.
Destination Gold Coast CEO Patricia O’Callaghan said: “Pre-Covid, South Korea was our sixth largest market for international holiday visitors and we saw steady loads when Jetstar commenced direct services between Seoul and Gold Coast.
“We know South Koreans have an affinity with nature, blue skies, and a relaxed lifestyle which are all attributes of a Gold Coast holiday.”
She commented that after two years of border closures, Bucket List Travel to Australia will highlight the Sunshine State’s attractions and “keep the Gold Coast top-of-mind for future travel considerations”.
In 2019, around 34,000 Koreans visited the Gold Coast, and spent almost 280,000 nights in the destination.
Prior to securing the series, Destination Gold Coast – together with Tourism and Events Queensland, Brisbane Economic Development Agency and Tourism Tropical North Queensland – had recently organised a five-day tourism mission in South Korea and Japan, meeting with airlines and trade partners to reacquaint them with the Gold Coast.