In its foray into Japan, Banyan Tree Group will debut four brands in line with the country’s border reopening after a two-year break from international tourism.
The group’s partnership with Wealth Management Group saw two property launches on June 17, 2022: Dhawa Yura Kyoto, which is located beside the iconic bridge Sanjo Ohashi, and Garrya Nijo Castle Kyoto, which is right in front of UNESCO World Heritage site Nijo Castle.
Banyan Tree Group has also signed with Terraform Capital to collaborate on a newly-built Cassia in the ski resort of Niseko. Other hotels set to open are Banyan Tree Higashiyama and Banyan Tree Ashinoko Hakone.
The 52-key Banyan Tree Higashiyama Kyoto will welcome guests in spring 2024, and will be the first and only hotel in Kyoto city to have a Noh (classical Japanese dance-drama) stage.
Launching in 2025 in Niseko, a popular ski resort destination in Japan, Cassia Hirafu will feature 50 keys for the resort and 113 keys for residential accommodation.
Banyan Tree Ashinoko Hakone will open in 2026 adjacent to Lake Ashino, renowned for its hot spring, historical destination and Mount Fuji views.
The group has also announced a strategic partnership with Intrance Hotels & Resorts, focusing on conversion projects to further propel the group’s growth in Japan.