Radisson Hotel Group (RHG) has initiated its APAC Expansion Plan to drive 400 per cent growth across the Asia-Pacific region by 2025. The plan will see RHG target multi-brand expansion from over 400 properties across the region, to over 2,000 hotels and resorts by 2025.
The latest phase of RHG’s five-year transformation strategy, the plan will focus on five strategic growth markets – India, Thailand, Vietnam, Australia, and New Zealand – and builds on existing initiatives to harness the vast potential of China with parent company Jin Jiang International and its subsidiaries.
RHG will leverage existing relationships and seek new strategic partnerships in India, while establishing new dedicated Business Units in Bangkok, Ho Chi Minh City, Jakarta, and Sydney.
With a portfolio of nine distinct brands, including a new brand extension, Radisson Individuals Retreats for the Indian market, RHG also has rights across Asia-Pacific to develop and manage the 7 Days and Metropolo brands.
In Australasia and select markets in South-east Asia, RHG has retained exclusive license rights to develop and manage the Golden Tulip brand from Louvre Hotels Group and additional (non-exclusive) rights to the Kyriad and Campanile brands.
With new or revitalised brands in the portfolio ranging from economy to luxury, RHG will customise its development strategy to partner with owners and investors in every market segment and location.
Katerina Giannouka, president, Asia-Pacific, Radisson Hotel Group said: “Our plans for the APAC region represent one of the most important milestones in our company’s history. Focusing on Asia-Pacific’s most dynamic destinations and introducing multiple new brand options will present outstanding opportunities for expansion.”