The Philippine Department of Tourism (DOT) has launched Future Farms, a digital campaign to promote farm tourism, which is recognised as one of the sector’s most promising destination gems.
The agency will redevelop tourism products and seek out new types of destinations and activities for pandemic-weary travellers.
Future Farms spotlights appealing farm tourism experiences across the Philippines
The effort has been underway since 2018, when the DOT started to strengthen the development and promotion of farm tourism as a major tourism product. It supports stakeholders in innovating and diversifying farm sites around the country to include recreational and leisure activities for tourists, in addition to food and wellness.
As part of the campaign, a video series has been created to showcase must-see farms that are innovative, scenic, product-centric and machine-oriented – all characteristics of a future farm. Some of the featured farms are Orchard Valley Farm in Pavia, Iloilo; Vita Isola Leisure Farm in Loon, Bohol; and Taglucop Strawberry Hills in Kitaotao, Bukidnon.
These videos are available at the Tourism Philippines YouTube channel.
The Philippine Department of Tourism (DOT) has launched Future Farms, a digital campaign to promote farm tourism, which is recognised as one of the sector’s most promising destination gems.
The agency will redevelop tourism products and seek out new types of destinations and activities for pandemic-weary travellers.
The effort has been underway since 2018, when the DOT started to strengthen the development and promotion of farm tourism as a major tourism product. It supports stakeholders in innovating and diversifying farm sites around the country to include recreational and leisure activities for tourists, in addition to food and wellness.
As part of the campaign, a video series has been created to showcase must-see farms that are innovative, scenic, product-centric and machine-oriented – all characteristics of a future farm. Some of the featured farms are Orchard Valley Farm in Pavia, Iloilo; Vita Isola Leisure Farm in Loon, Bohol; and Taglucop Strawberry Hills in Kitaotao, Bukidnon.
These videos are available at the Tourism Philippines YouTube channel.