BWH Hotel Group (BWH) has joined the Sustainable Hospitality Alliance (Alliance), and will work with the latter, along with the Alliance’s other member companies, to leverage the collective power of the industry to make a positive impact locally and on a global scale.
With BWH representing over 30 per cent of the hotel industry by room count, it has vast opportunity to bring about positive and meaningful change at all levels of the hospitality sector.
“We are very proud to join the Sustainable Hospitality Alliance as an important step in our effort to build a robust, global ESG strategy for our company,” said Ron Pohl, president of international operations for BWH Hotel Group. “Not only do our guests, partners and developers expect that brands demonstrate a strong commitment to ESG efforts but executing an effective and comprehensive ESG programme is fundamentally the right thing to do.”
The Alliance works with the industry to assess the key global challenges affecting the planet and its people, prioritises activity to deliver impact through collective action, and aims to increase joined up action on sustainability across all parts of the hospitality value chain, bringing together owners, investors and other strategic partners to promote collaboration.
Patrick O’Meara, interim CEO, Sustainable Hospitality Alliance, said: “We are always encouraged to see the large global brands taking positive steps on their sustainability, which will have an impact right across the world. We welcome their expertise and contribution to enable us to support the whole industry to achieve critical sustainability goals.”
