Global DMC Kuoni Tumlare has signed a memorandum of understanding (MoU) with Switzerland Tourism (ST) to introduce the world’s first directly bookable tourism portfolio on the Swisstainable theme.
The Swisstainable movement was launched in 2021 when ST joined forces with the tourism industry to promote sustainable tourism in Switzerland, and encompasses all aspects of sustainability: the environment, business and society, with emphasis on proximity to nature, engaging authentically with local culture and lengthening the duration of stays in Switzerland.
The partnership is aimed at the development and worldwide distribution of sustainable Swiss tourism products over the next three years. This will be the first time sustainable Swiss tourism can be booked worldwide.
ST CEO Martin Nydegger said: “I am proud to put pen to paper today on this global first, in the name of sustainable Swiss tourism. We will reap the benefits of Kuoni Tumlare’s global reach, which will provide a great showcase for our products. The cooperation with Kuoni Tumlare will greatly increase the visibility of the Swisstainable offering and above all, on a very tangible level, will make it bookable.”
Shinji Kamio, CEO of Kuoni Tumlare, said: “Our partnership with ST embodies our commitment to CSR and sustainability – reinforcing our promise to bring people closer and make lasting change across the communities we operate in.”
This collaboration will first roll out in the US, Canada and South-east Asia, where sustainable travel is trending, making these markets relevant and significant for Swiss tourism. It will also focus on four packages themed around rail and cycling holidays for small groups, incentive travel and educational trips.