Dynasty Travel International rebrands, adopts new travel philosophy

Dynasty Travel International, one of Singapore’s most prominent travel agencies, has rejuvenated itself with a brand refresh that comes with an updated logo, refurbished office façade, and revamped office layout.

The rebranding conveys the 1978-established company’s push towards fuelling desire among holidaymakers for more experiential travel, as well as a new philosophy of helping people travel well, learn more and give back to the community and environment.

Dynasty Travel’s new lounge offers a relaxing space for customers to seek advice and itinerary ideas

The new lounge on the first floor encourages travel inspiration, offering a relaxing space for customers to seek advice and itinerary ideas from Dynasty’s travel experts. The space is cosy, and customers are invited to enjoy tea cultivated by famed tea estates or sit down and read an array of travel books – including a ‘book of the month’ recommendation that will be made available.

Customer engagement opportunities are also enhanced under Dynasty’s new business approach. The company will host a World Culture Series of regular immersive events intended to celebrate and promote global cultures and heritage, such as Japanese traditional flower arrangement lessons, South African wine tasting, and Panamanian cuisine, among others.

Coming up on May 21 is the World Culture Series: Panama. Ambassador Rodrigo Chiari, a Panamanian ex-diplomat as well as local celebrity Zheng Wanling will talk about their experiences in Panama to inspire travel dreams.

Further to its rebranding efforts is a revamp of the corporate website, which now sports a new layout that emphasises on travel ideas and inspiration. A new Dynasty Travel app has also been created to deliver interactive travel itineraries with live updates, and to offer travelogue features, in-app chat with a concierge team, and on-trip support.

Dynasty’s milestone development will be celebrated with the launch of a unique 19-day chartered expedition to Antarctica, South Georgia and the Falkland Islands in November 2023. As the first and only travel agency in South-east Asia to charter expedition ships to Antarctica, Dynasty’s clients will have the opportunity to traverse passages made famous by the great Sir Ernest Shackleton a century ago.

Catherine Tioh, marketing lead for Dynasty, said: “The trend towards more curated, experience-led holidays pre-date the pandemic and we look to leverage our new parent company Travel Curators’ unrivalled global network of friends and partners to create meticulously crafted travel itineraries for global travellers. We want to encourage slow travel, have travellers experience the places they visit on a deeper level, and this starts from the moment they visit our new office”.

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