The pandemic may have dealt the travel industry a massive blow, but Singapore-based tour agency Dynasty Travel is forging ahead with its annual charity drive to aid needful residents of Singapore.
It has launched Food from the Heart – Project Belanja, an initiative that enables beneficiaries to redeem freshly cooked meals at designated food stalls across the island. These include hawker stalls and F&B owners in residential areas such as Tampines, Toa Payoh and Mountbatten, with both halal and non-halal food options.
Aiming to raise S$10,000 (US$7,240) towards this cause, staff of Dynasty Travel have been kept busy baking, cooking and delivering meals, as well as designing and broadcasting digital content for the campaign.
“Our director of MICE will be cooking XO prosperity glutinous rice, our senior manager of product development will be baking chocolate cake and monster cookies, and our senior manager in marketing is baking cheese cake and cinnamon rolls. For myself, I will be baking the butter banana raisins cake,” shared Alicia Seah, Dynasty Travel’s director, public relations & communications.
She added: “Despite the difficulties and challenges, we are forging ahead with our charity drive as it is even more important that we continue our CSR journey this year to help those who have been hit hard by the current crisis.”
To prepare for the project, staff involved in food preparation attended and passed the Workforce Skills Qualification food safety and hygiene course, approved by the National Environment Agency.