Skyscanner’s new report explored the latest trends in global travel, and combined consumer polling with extensive flight search and booking data from each region – APAC, the Americas and EMEA – to provide a comprehensive view of 2022 travel demand.
Unique and in-depth analysis of key indicators such as travel spend, booking horizons, haul type, trip length, trending destinations and how they compare to pre-pandemic provides unrivalled insights for the sector.
The report also featured expert commentary on these trends shaping recovery from industry thought leaders such as Hugh Aitken, Skyscanner VP of flights; Nick Hall, CEO of Digital Tourism Think Tank; Marco Navarria, global content and marketing director, CAPA; and John Strickland, director of JLS Consulting.
Key APAC findings showed the following: a longer booking horizons surge in Q1, specifically segments 90+ days, 60 to 89 days, and 30 to 59 days; Q1 2022 domestic travel significantly higher than in 2019 – both long haul and short haul seeing strong growth over the quarter following rising demand after the ease of travel restrictions in many APAC countries; and longer trip lengths peak in July and December (trips of two weeks to a month and longer than a month).
As restrictions ease across the region, travellers are searching for trending destinations such as Newcastle in Australia, Hyderabad in India, and Boston in the US. With a clear demand for domestic and short-haul travel, airlines are relaunching pre-pandemic routes and announcing new destinations.
Aitken commented: “Despite challenging headwinds, the aviation industry continues to prove its resilience, driven by considerable traveller demand across all regions.
“Our latest report crunches three months of data to provide unrivalled insight into the latest traveller behaviours and patterns – and how they compare to pre-pandemic. We’re seeing positive signals that seasonality is returning in both booking horizons and trip lengths, providing a degree of certainty going forward.”
