Accor made its debut in Langkawi with the opening of the four-star, 164- key Mercure Langkawi Pantai Cenang. This is the only international hotel brand on Pantai Cenang, a popular public beach on the western shoreline of Langkawi.
With the newly opened Mercure Hotel, Accor now has a total of 21 properties in Malaysia including six Mercure hotels.
Mercure Langkawi Pantai Cenang’s general manager, Jasmine Keh, shared that forward bookings were promising during the promotional period up to June 30 with opening rates from RM448 (US$103) per night including breakfast for two.
Guests are predominantly locals as Malaysia had only recently reopened its borders to international tourists. Keh opines that towards year-end, international tourists will form the bulk of guests as Langkawi, especially Pantai Cenang Beach, has always been popular with foreign tourists.
Mercure Langkawi Pantai Cenang offers comfortable accommodation, Wi-Fi and meeting facilities. Its ballroom, which accommodates up to 200 people in theatre seating, along with three small meeting rooms, are ideal for both business and leisure events.
The hotel boasts breathtaking ocean views and lush hillside greenery, and is within walking distance to the beach, Dataran Pantai Cenang, Cenang Mall, duty-free outlets, and numerous restaurants and souvenir shops.
Keh said the hotel will collaborate with Tourism Malaysia and Langkawi Development Authority to promote the hotel and destination locally and internationally, targeting niche segments such as diving and soft adventure seekers as well as the destination wedding market.
With its many Instagrammable locations, Langkawi has always been a popular destination for weddings and honeymooners from India, China, Europe and the Middle East.
Ally Bhoonee, executive director, World Avenues Travel & Tours, said: “There is a shortage of four-star hotels on Langkawi Island – the opening of Mercure will add inventory in the four-star category and provide more hotel options for travellers.”