Singapore-headquartered Trip Affiliates Network (TA Network) has entered into a partnership with CN Travel Group Shenzhen (CNB), a hotels wholesaler and technology firm, to expand hotel distribution potential.
The integration of both companies is in line with the regional travel recovery as markets reopen. TA Network’s full regional portfolio of hotel clients will benefit by distributing their content to the combined ecosystem.
The partnership will also allow CNB to increase distribution channels for its clients.
Anna Lan, CEO of CNB, said: “Our transformative digital products and platform solutions for the hospitality industry are now fully integrated into TA Network’s wide base of hotel room distribution networks across the globe.”
Commenting on the partnership, Josef Foo, managing partner, TA Network, said: “(This) is testament to our growth and recognition within the hospitality technology sector. CNB is a well-established operator within the sector, as they are the pioneering hospitality wholesaler across the North Asian sphere. This also adds to our repertoire of North Asian clientele which we will like to focus on in the post-Covid era, and to support them with our hotel B2B distribution technologies.”