What to buy now Pelago curates on-ground experiences led by SIA’s cabin crew By TTG Asia / Posted on 22 November, 2021 17:46 Pelago, a travel experiences platform owned by Singapore Airlines (SIA), has launched two exclusive experiences led by the airline’s cabin crew. These include a nostalgic coffee workshop and private museum tour titled Travel Back to 1970s Singapore, as well as a Peranakan museum tour dubbed A Nyonya’s Journey. Experience 1970s Singapore through a collection of vintage items curated by a private collector The pilot project is a collaboration among Pelago, Tradewinds Tours & Travel, SIA’s tour-operating arm; KrisLab, SIA’s digital innovation lab; as well as SIA’s cabin crew division. As part of this collaboration, SIA’s cabin crew can sign up as tour ambassadors, and go through structured training sessions before taking consumers through these experiences. The project resulted from KrisLab’s Demo Day, where SIA employees pitched innovative ideas to extend SIA’s service offerings beyond flight by leveraging the airline’s cabin crew talent. The Travel Back to 1970s Singapore experience transports consumers back to Singapore in the ‘70s, with a private tour of old-school set-ups including a barbershop, coffee shop and tailor shop, in a museum owned by David Wee, a vintage collector. The experience also includes a nostalgic workshop, bringing consumers through Singapore’s unique coffee culture. The second experience, A Nyonya’s Journey, features a tour of a private Peranakan museum where guests can enjoy glimpses of a wealthy Peranakan home and learn more about Peranakan cultures. Participants can also discover how the history of the sarong kebaya is linked with the SQ Girl’s uniform, and dress up in a traditional Peranakan outfit to take photos for keepsake. Both exclusive tours will run from November 26 to March 2022.