Utopia Corporation or UCORP has unveiled plans to open a collection of hotels in Phuket over the coming years to seize on the anticipated rebound of the tourism sector in the wake of the pandemic.
UCORP’s subsidiary, Utopia Hospitality Group or UHG, a leading real estate developer in Phuket, said further investment is to cash in on the island’s tourism potential in the long term following its reopening to foreign visitors.
Hachi Yin, CEO and founder of Utopia Corporation, said in Bangkok last Thursday (November 11) that despite the pandemic, UCORP continued to lock in sales, driven by deploying the latest technologies. A transformative business plan in sync with marketing trends, consumer behaviours and demands all contributed to the success.
In 4Q2021, Utopia continues to reinforce its commitment with the launch of UHG to operate hotels and resorts. UHG will operate several new hotels including rebranding and renovation from 2022 onwards.
Come 1Q2022, UHG is set to launch its new midscale aparthotel brand, with the first property under this brand slated to open in 4Q2022.
An ultra-luxury brand, which is a collaboration with Italian lifestyle brand Tonino Lamborghini, will be unveiled in 2Q2022. As well, an upscale lifestyle resort brand is set to launch in 1Q2023. All hotels will be located in different locations across Phuket.
Hachi projected that post-crisis, Phuket will be one of the destinations that attract travellers from all around the world, adding that he sees the digital nomad segment as a huge potential market.
To date, UCORP has developed ten property projects comprising of 2,000 units in Phuket.