Standard names Amber Asher as new CEO

The Standard has appointed Amber Asher as CEO of Standard International, parent company of Standard Hotels, Bunkhouse and Peri Hotels.

Asher succeeds Amar Lalvani who has been promoted to executive chairman, after serving as CEO for the past eight years.

Amber Asher

In her new role, Asher will be responsible for overseeing all aspects of the business. Her priorities include identifying and cultivating talent, building and mentoring successful teams and innovating in the hospitality sector.

Asher started her work with The Standard approximately 10 years ago as executive vice president and general counsel. In 2013, she led the sale of a majority stake in the brand to Standard International which was formed by Lalvani to make the acquisition and grow The Standard brand.

Following the successful closing of that transaction, she became the executive vice president and general counsel of Standard International and went on to be promoted to president in 2017.

Prior to joining The Standard in 2011, Asher served as the associate general counsel and senior vice president of Morgans Hotel Group where she oversaw all legal matters related to development, operations, intellectual property, employment, food and beverage, and financing.

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