Top News SPTO-Destination Mekong partnership to enhance tourism recovery By TTG Asia / Posted on 13 October, 2021 13:50 The Pacific Tourism Organization (SPTO) and Destination Mekong have signed a MoU to foster a collaborative partnership that will benefit both organisations and their stakeholders. A key objective of the partnership is to accelerate sustainable and inclusive tourism growth post-pandemic, so as to ensure that tourism’s benefits are equitably distributed to all stakeholders while also enhancing sustainable tourism development practices in the destinations. At the virtual Mekong World Tourism Day Forum, Destination Mekong’s Jens Thraenhart (left) and SPTO’s Christopher Cocker announce MoU signing to enhance knowledge sharing among their member countries With their extensive membership of the greater Mekong sub-region (Cambodia, Laos, Myanmar, Thailand and Vietnam, as well as Southwestern Chinese provinces of Yunnan and Guanxi) and 20 Pacific Island countries (PICs), spanning all four sub-regions, SPTO and Destination Mekong represent tourism destinations that will benefit from information sharing and best-practice experiences under the MoU. Speaking at the MoU announcement at the virtual Mekong World Tourism Day Forum, Destination Mekong founder and outgoing executive director of the Mekong Tourism Coordinating Office, Jens Thraenhart, noted the importance of innovative collaboration during this time. “The MoU with SPTO signals an important step in a partnership agreement between two major regional tourism organisations, in a time when collaboration and sharing of knowledge is more important than ever, to practically assist our business communities prepare for a balanced tourism ecosystem”, he said. Similarly, SPTO CEO Christopher Cocker, emphasised the importance of building partnerships to effectively address common challenges. “Innovation and collaboration will drive tourism’s recovery and ensure resilience in the long run,” he said. SPTO and Destination Mekong intend to host a virtual mini tourism forum towards the end of 2021, with details to be announced in due course.