Top News STB taps ClassPass to promote Singapore’s wellness offerings By TTG Asia / Posted on 30 August, 2021 14:20 The Singapore Tourism Board (STB) has entered into a one-year partnership with global fitness and wellness aggregator ClassPass to jointly promote Singapore’s wellness offerings and enhance the city’s attractiveness as an urban wellness destination. This is the first such partnership in Singapore for ClassPass. It is also STB’s first since outlining Singapore’s goal to be a leading urban wellness haven at the Tourism Industry Conference in April 2021. STB partners with Classpass to drive local and international demand for holistic wellness experiences in Singapore The partnership aims to provide health and fitness businesses a global platform to share their offerings with local and international audiences, while raising awareness for wellness in Singapore. It will drive demand for wellness experiences available on ClassPass as well as expand the variety of such products and services on the platform. Come 1Q2022, ClassPass and STB will jointly launch a domestic campaign to encourage locals to participate in wellness and fitness activities through the ClassPass platform. As part of the campaign, ClassPass will launch challenges that reward participants when they book a variety of wellness experiences on the ClassPass platform. To further raise awareness and advocacy for local wellness experiences, ClassPass and STB will collaborate to develop video content that will be featured across the social media channels of both organisations. The first series will highlight wellness offerings within different Singapore neighbourhoods, while a second series will spotlight innovative wellness businesses on the ClassPass platform. As Singapore prepares to reopen its borders progressively, the partnership will also showcase Singapore’s wellness and fitness offerings through engaging content to drive consideration among international visitors. To start, ClassPass will work with its partners to organise a series of wellness activations against the backdrop of popular landmarks in Singapore. The live-streamed activations will be complemented by a tour of the location where the activity takes place, showcasing Singapore to ClassPass’ global audience. ClassPass and STB will also work together to expand the inventory on ClassPass to include a broader range of wellness experiences, ranging from complementary health therapies such as Traditional Chinese Medicine, to wellness-related attraction tickets and mental wellness services such as personal coaching and sound healing therapy. Ong Ling Lee, director, sports, STB, said: “With rising interest and demand for wellness products and services both locally and internationally, Singapore is well-positioned to provide accessible and innovative wellness experiences that can rejuvenate and invigorate locals and visitors alike. “This partnership with ClassPass supports our goal of establishing Singapore as a leading urban wellness haven. As travel gradually resumes, we hope it will boost our destination attractiveness and drive visitorship to Singapore, with visitors leaving feeling physically and mentally better than when they arrived.” Interested businesses can now sign up at classpass.com/partners/singapore-tourism-board or reach out to ClassPass at email@example.com for more information on the campaign. An additional sign-on bonus of S$200 (US$148) will be awarded to those that join ClassPass within the month of September.