IHG to debut new luxury and lifestyle brand Vignette Collection in Thailand and Australia

IHG Hotels & Resorts has introduced a new luxury and lifestyle brand, Vignette Collection, with hotels in Australia and Thailand the first to join the collection.

Vignette Collection is the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries.

Hotel X (above) in Brisbane will be among the first properties to join IHG’s Vignette Collection

IHG’s Vignette Collection will give owners of independent hotels the opportunity to retain their distinctive identity, while benefitting from the group’s global scale, luxury and lifestyle expertise, and IHG Rewards loyalty programme.

Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a five-star hotel in the centre of Brisbane’s Fortitude Valley, Australia.

Thailand’s Pattaya Aquatique hotel will also join the collection, through a collaboration with Thai real estate group Asset World Corporation.

Properties under Vignette Collection will seek to provide one-of-a-kind stays in urban and resort locations. The group expects Vignette Collection to attract more than 100 properties globally over the next decade.

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