Hospitality management platform Cloudbeds has inked a partnership with Rakuten Travel Xchange, the hotel wholesale and travel technology division within the Rakuten Group, to drive global hotel distribution.
The collaboration connects Cloudbeds with Rakuten Travel, a major Japanese OTA, and more than 400 B2B partners connected worldwide through API connections, travel agent portals, and websites. These distribution channels allow Cloudbeds to extend its reach to the Rakuten Travel Xchange customer base through a single connection.
In addition, Rakuten Travel Xchange adds Cloudbeds’ inventory of properties that use its technology platform to manage all aspects of their business, from booking engines to payments.
Anna Tsujihata, head of hotel contracting and connectivity, of Rakuten Travel Xchange, said: “We are always seeking high-value partners to complement our expanding platform. With Cloudbeds now part of our global distribution platform, we expand our offerings to travellers seeking unique properties with superior guest experiences.”
Sebastian Leitner, vice president of partnerships for Cloudbeds, added: “As global travel reopens, we want our properties to be available to the largest customer base possible. By partnering with Rakuten Travel Xchange, a major global player and distribution channel in Japan; we significantly increase our global footprint.”