Top News Cross Hotels appoints Biz M Asia as GSA in Japan By TTG Asia / Posted on 7 July, 2021 13:40 Cross Hotels & Resorts has appointed Biz M Asia as its general sales agent (GSA) in Japan, as part of its expansion plan in the East Asian country. Biz M Asia will represent Cross Hotels & Resorts and all hotels in the group’s portfolio in the Japanese market, and support the opening of the Away Okinawa Kouri Island Resort property. Biz M Asia, Cross Hotels’ Japan-based GSA, to oversee opening of the group’s Away Okinawa Kouri Island Resort The team will be led by Mary Tolentino, who has over three decades of experience in sales and marketing and representing international hotel brands and independent properties in key destinations. Tolentino will be responsible for driving the group’s growth strategy in the Japanese market, and working towards establishing Cross Hotels & Resorts as the preferred hotel brand for Japanese travellers both domestically and abroad. Cross Hotels & Resorts has seven hotels in Japan. Biz M Asia specialises in selling to professional wholesalers, retail leisure travel agencies as well as corporate and group travel, all of which are key markets for Cross Hotels & Resorts.