Top News Malaysia Airlines teams up with ReveMax to drive revenue growth By TTG Asia / Posted on 17 May, 2021 14:25 Malaysia Airlines has entered into a partnership with ReveMax to implement the Airline Revenue Maximization Solution (ARMS) to enhance and strengthen the airline’s commercial decision-making and business processes. Powered by artificial intelligence and machine learning, the platform provides predictive and prescriptive intelligence, connecting different airline departments and guiding them in making smarter strategic decisions with the aim of profitability and sustained financial good health of the organisation. Malaysia Airlines’ partnership with ReveMax is in line with the carrier’s digital transformation strategy The partnership allows ReveMAX to leverage its innovative ARMS Solution, a strategic decision support platform (SDSP), to provide a complete and comprehensive picture of the airline’s revenue and cost ecosystem. The system also enables airline personnel to see a transparent and comprehensive view of their airline’s day-to-day health and make an immediate revenue decision based on fact-based data. Group CEO of Malaysia Airlines, Izham Ismail, said in a press release: “One year into the Covid-19 pandemic, we have seen the importance of having a business that is robust and sustainable, built upon a foundation of digitalisation which has allowed the business to operate as efficiently as possible given the circumstances.” He added that the airline’s partnership with ReveMax will “create agility in maximising revenue and optimising cost with standardisation and transparency across all related departments”.