Top News FITUR returns as in-person event By TTG Asia / Posted on 12 May, 2021 13:51 FITUR 2021, in its special edition dubbed ‘Tourism is back’, will be held from May 19 to 23 at the Feria de Madrid, and will be the first major safe international mobility experience in Spain. Organised by IFEMA, FITUR 2021 is expected to draw about 50,000 trade visitors, with the participation of tourism boards, transportation and accommodation providers, brokers, travel agents and tour operators. FITUR 2021 will be the first major safe international mobility experience in Spain Additionally, this year’s FITUR will feature FITUR LIVEConnect, a new digital tool that will expand networking opportunities for tourism professionals. The LIVEConnect platform, developed with artificial intelligence technology, will be accessible by website and mobile app, and has been designed to complement in-person participation at FITUR. FITUR will also have new elements in its content and specialised sections. The ‘Travel Technology’ section will feature products and services from technology providers; while the ‘FITURTechy’ and ‘FITUR Know How & Export’ sections will spotlight innovation and digital transformation. Elsewhere, the ‘FITUR Woman’ section will promote discussion on boosting the role of women in the tourism industry, with the collaboration of Women Leading Tourism (WLT). ‘FITUR Lingua’ will focus on the value and opportunities of language tourism in Spain, in collaboration with FEDELE (Spanish Federation of Associations of Spanish Schools for Foreigners). As in previous editions, this year’s FITUR will also feature specialised sections, such as FITUR Mice, FITUR LGBT+, FITUR Screen, FITUR Talent, and FITUR Festivals & Events, extended this time to all types of cultural events. There will also be a new B2B CEAV area to host business meetings between travel agents and tourism providers.