Top News New experiences platform helps Singapore luxury hotels tap ancillary revenue By TTG Asia / Posted on 12 May, 2021 15:25 DayAway, a new luxury hotel experience platform, aims to help luxury properties in Singapore optimise and monetise their under-utilised ancillary space – such as F&B, spa, gym and MICE facilities – for daytime use by non-hotel guests. Targeting Singaporeans and expatriates who enjoy the finer things in life, DayAway is a B2B2C platform based in Singapore which works with its hotel partners to curate highly-experiential daytime packages. Recently soft-launched in April 2021, DayAway’s partners already include some of Singapore’s most esteemed hotels. These comprise the iconic Raffles Hotel Singapore, The Fullerton Hotel & The Fullerton Bay Hotel Singapore, Intercontinental Singapore and Fairmont Singapore, with 30 more hotels to be announced shortly. The visionary behind DayAway is marketing and branding expert Martha Waslen, who moved to Singapore in 2011 and was instrumental in the success of beauty platform Luxola (which was acquired by Sephora). “Over the last year, my family often walked the grounds of our favourite hotels in Singapore as a diversion and I noticed all these beautiful pools, gyms, restaurants and bars were empty,” said Waslen. “Hotels have been trying to increase revenue generated by this kind of ancillary inventory for nearly a decade, but either lacked the technology to sell these spaces effectively or the marketing channels to engage with the local community. DayAway is the win-win solution to filling these gaps and supporting the hospitality industry while offering exciting new daytime experiences for its guests.” DayAway’s experiences are carefully curated and exclusive to the platform. Its Sling and Swim experience (S$100; US$75) at Raffles Hotel Singapore includes a complimentary Singapore Sling, three hours of pool time, S$20 credit at the hotel’s exclusive Pool Bar, and gym access. DayAway’s Suite Day for Mom experience (S$648) at The Fullerton Hotel Singapore is available this month only and includes six-hour access to a loft suite with Marina Bay views, a three-tier afternoon tea service for four, and preferential spa and dining rates. Aside from Waslen, DayAway’s expert team includes chief technology officer Duy Nguyen, who brings with him years of experience working for InterContinental Hotels Group and has extensive expertise delivering technology solutions for the hospitality industry. DayAway’s advisory panel includes industry heavyweights such as Daniel Pristavec, a key figure who built Airbnb’s global success from the ground up; and Roger Egan III, co-founder and CEO of Redmart; and renowned key players from the travel industry. Fresh off closing an initial round of US$350,000 in seed funding, Waslen also credits Singapore as the key catalyst in her entrepreneurial journey: “Singapore’s startup scene is incredibly fast-moving, hungry for innovation and welcoming to entrepreneurs with world-class business ideas.” Aside from cultivating local partnerships, DayAway is swiftly expanding into international markets to establish a vast combined global footprint.