Travellers’ optimism returns: study

A recent survey by has discovered improving optimism towards travel and stronger hopes among travellers to getting back to travel in safe and responsible ways.

Asia-Pacific is set to be the biggest driver of the demand for air travel
64 per cent of respondents say travel is more important to them now than it was before the pandemic

A study by, conducted with 28,000 travellers across 28 countries and territories, has found that the appetite to explore the world remains undiminished and after months of restrictions, and that travellers are finally starting to see light at the end of the tunnel, thanks to the roll-out of vaccines and the development of other break-through medical advances in the battle against Covid-19.

Travellers’ optimism returns as vaccines fuel hope
Despite knowing that the pandemic finish line has not been reached just yet, two thirds of global travellers (66%) feel more hopeful about traveling in 2021 due to the unwavering commitment of the scientific and medical communities and the roll-out of Covid-19 vaccines. The same number of global travelers (66%) state that not being able to travel extensively in 2020 has made them yearn for travel even more in 2021.

The trust in vaccines runs deep, with over half (59%) of global travellers stating that they will not travel internationally until they have been vaccinated, which rises to 68% among those 55+ years old, while 55% of global travellers will only travel to countries that have implemented vaccination programmes. But there still is some hesitation, with two fifths (41%) remaining sceptical as to whether a vaccine will truly help make travel safer.

Travel wins in post pandemic priorities
Despite feeling mostly optimistic, global travellers acknowledge that not being able to travel in 2020 like they used to in previous years has had a significant effect on their well-being, with 48% reporting a negative impact on their mental health and 47% having felt imprisoned in their own home due to travel restrictions.

64% say travel is more important to them now than it was before the pandemic. So much so that almost three quarters (71%) of travellers would even go so far as stating that they would rather go on a vacation in 2021 than find true love. Meanwhile 66% would prioritise travelling over success at work, preferring to go on vacation than get promoted.

Over half (53%) of travellers have used the increased time at home to plan future travel while almost half (45%) have banked more vacation days, so are excited about the potential of taking longer vacations in 2021. When dreaming about their next vacation, six in ten (61%) feel confident that they will be able to hit the beach by summer 2021, and 23% say a relaxing beach or spa trip will be the first type of trip when it is safe to do so . After an exhausting year only 6% will book an active trip and just 5% say a city break is a priority.

A joint effort for a common goal
To help travellers safely rediscover the destinations they long for, there appears to be a consensus that governments, travellers and the wider travel ecosystem need to work together.

Following the impact that Covid-19 has had on the travel industry, 95% of global travellers think the industry needs to be supported to get back on its feet. Two thirds (66%) believe that government financial stimuli are now needed to help travel’s recovery and over half (56%) worry that the industry will not survive unless it is supported with government grants. In terms of more practical regulations, 72% state that wider access to pre-travel Covid-19 testing is needed, and 70% say that governments should collaborate with travel associations and providers to set more consistent standards.

Back to travel
While 70%** of’s accommodation partners surveyed are cautiously optimistic about the future of their business, they share travellers’ mindset that the industry needs support, as the majority of them would like to see governments do more in the future to support the travel industry during the ongoing Covid-19 crisis. Three key areas that need to be addressed, according to properties of all types and sizes, are more consistent international standards when it comes to travel advice and rules, speeding up vaccine roll-out programmes and wider access to pre-travel Covid-19 testing.

But with 62%** of accommodation providers expecting to see an increase in interest for travel for 2021, they continue to do their part to ensure travellers feel safe, with almost 70%** having increased health & safety measures and improved cleaning processes.

Accommodation providers are not the only ones willing to roll up their sleeves, with 60% of global travellers willing to accept only being able to travel if they could prove they have been vaccinated. Meanwhile 73% would accept having to wear a face mask when traveling, with 64% going as far as supporting a ‘no mask no travel’ ban (unless exempt). Two thirds (66%) would be willing to only travel in small groups of two to six people.

To support the travel industry more directly, 17% of global travellers plan to use travel credits / vouchers from cancelled trips instead of requesting a refund and the same number will buy vouchers for family and friends for them to use when it is safe to travel again. Meanwhile 31% plan to choose less frequented destinations and 27% want to book independent accommodations or accommodations in or near their hometown to support local businesses (20%).

Arjan Dijk, senior vice president and chief marketing officer at commented: “ remains optimistic that at some point in the not-so-distant future, everyone may once again be able to travel and experience the world together. As we start to see a light at the end of the tunnel, we remain committed to supporting everyone on their journey to getting back to travel, as it’s safe to do so, working together with all those in the travel industry to ensure its recovery for a better, brighter future. And with our mission to make it easier for everyone to experience the world, when the time is right to discover the places, cultures and experiences we’ve all been dreaming of, we will make sure you can find them on”

**Research commissioned by and conducted among a sample of accommodation partners. In total 3,491 respondents across 20 countries and territories were polled (including 86 in Australia, 85 in Austria, 177 in Brazil, 12 in China, 212 in Croatia, 395 in France, 296 in Germany, 136 in Greece, 109 in India, 69 in Indonesia, 492 in Italy, 79 in Japan, 55 in Mexico, 120 in Poland, 96 in Portugal, 197 in Russia, 353 in Spain, 65 in Thailand, 218 in UK and 241 in US). Respondents completed an online survey in February 2021.

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