US-based experiential attraction Museum of Ice Cream (MOIC) will be opening its first international outpost in Singapore come August.
Set to be located in Dempsey, MOIC will feature 14 never-before-seen installations dedicated to the celebration and experience of enjoying ice cream. These include a fully functional, Singapore-inspired Dragon Playground; a pink and yellow jungle with 10,000 bananas; and the largest MOIC sprinkle pool ever created. Guests will also be able to enjoy five unique ice cream treats during the 60- to 90-minute guided experience.
Maryellis Bunn, co-founder and creative director, said: “Ice cream is a universal symbol of joy that brings happiness to everybody, regardless of age and across all walks of life. Museum of Ice Cream is for the kid in all of us, and in a time when every little dose of positivity is needed, we hope to uplift spirits, and bring people together to make the world a happier place, one ice cream at a time.”
STB CEO Keith Tan said: “The Singapore Tourism Board is proud that Singapore is the first international location for the Museum of Ice Cream outside of the US. The opening of such innovative attractions adds vibrancy to our city, and underscores the tourism industry’s confidence in Singapore’s continuing appeal as a top travel destination.”
In keeping with safe management measures, the museum will put in place hygiene, safe-distancing, and logistical guidelines for its attraction, as well as retail and F&B spaces.
Reservations can be made at www.museumoficecream.sg.