At least three new tourism products will hit the market this year and the next, as Singapore continues to push out fresh attractions in preparation for international travel recovery.
Among those scheduled to launch this year is the Museum of Ice Cream, a popular US-based attraction that will have its first international outpost here in Singapore, revealed Singapore Tourism Board’s (STB) chief executive Keith Tan on April 7 at the Tourism Industry Conference.
Imaginative, multi-sensory installations are expected at the Museum of Ice Cream Singapore. While the attraction will only open in 2H2021, registration for early ticket access is now open.
A new thrill ride – Slingshot – will also debut later this year at Clarke Quay. This is said to be the tallest ride of its kind in Asia, with the capability to catapult riders almost 70m into the air at high speed.
Come 2022, Sentosa will welcome the SkyHelix, Singapore’s first open-air panoramic attraction to offer scenic views of the resort island and Southern Waterfront.
Singapore’s accommodation inventory will also continue to expand this year, with four upcoming openings – the 169-unit Citadines Connect City Centre Singapore, the 168-unit Orchard Hills Residences Singapore MGallery, the 240-key lyf Farrer Park Singapore, and the lyf One-North.
These join the ongoing expansion work at Singapore’s two integrated resorts, noted Tan.
Tan said these new products are “meant to help us get ready for recovery” and emphasised that Singapore is not in “hibernation mode”.
In addition to new draws, work is also underway to update existing attractions and tourism precincts. A new event space is set to emerge on the Orchard Road shopping belt in 2022, and a tender will soon be launched by STB, the Urban Redevelopment Authority and the Singapore Land Authority for a new attraction concept at a vacant site in the same prime district.
While Tan said STB does not get to choose the type of attractions that are keen to open in Singapore, the organisation does take into consideration the bid attraction’s ability to strengthen the overall attractiveness of Singapore, complement the existing suite of attractions, and introduce a new angle to the destination.
To further strengthen the lifestyle appeal of the Orchard Road district, STB is working with the Orchard Road Business Association to scale up the programming of the annual Christmas on a Great Street and Orchard Road Black Friday events later this year.
Tan described these projects as “a welcome breath of fresh air among the Covid-19 negativity in the past year”.